In Brno They Are Opening The First „Plznička“ – A New Type Of Pilsner Urquell Restaurant

„Plznička U Formana“ is the restaurant that represents the tradition of Pilsner Urquell brand, and at the same time keeps up with the modern pulse of our time, including everything it has to offer. Plznička also offers a space for self–expression via art exhibitions of young artists, concerts of talented musicians, or travelers’ visual presentations,“ Dalibor Vainer, Manager of Marketing of Plzeňský Prazdroj explained.

Brno’s „Plznička U Formana“ offers, in addition to well–tended tank Pilsen lager, other barrel Pilsen beers such as Gambrinus 11° Excellent, Special Master Dark 18°, and non–alcoholic beer Birell. The restaurant is remarkable not only for its beer but also for its interesting Czech cuisine with its traditional and modern aspects. Their specialty, the pork side marinated in milk, roasted on a potato bed, and served with cabbage and a beer sauce, is unavailable anywhere else in Brno. „Plznička“ is located in the heart of the town on Česká (Czech) Street, better known as “Na áře,” in exquisite spaces of a historic building, once a home of Restaurant „U  Formana.“ The restaurant has two floors with the top floor being non–smoking and able to host up to 70 guests, and the lower, bigger section with a capacity of up to 90 seated guests.

The concept behind „Plznička“ aims at creation of popular places, where young adults can get together to not only enjoy quality beer and modern Czech food, but also a rich cultural program. Every Thursday, there will be interesting concerts of many types of musical formations in Brno. During summer, you can hear and see bands such as Two Basses, Homoguru, or Brno’s own Gentle Irony Trio. Plznička will not limit its offerings to musical performances only. They are preparing a travel lecture given by Karl Wolf, and an exhibition of a design association “Mančaft.”

The concept behind „Plznička“ is remarkable also for its interior with fresh, modern design accentuating original patterns of the concept. „The main feature of each restaurant is the bar.  The one in Plznička is made of two contrasting black materials – polished, shame stone Hi-macs and rough, natural slate. Above that, there is a dominant cupola–like light fixture with a large inside diameter, with honey–like light that complements the pleasant atmosphere of the entire space,“ architect Jan Špaček commented on one of the aspects of Plznička’s interior.

The ceremonial opening of Brno’s Plznička as a new cultural center will be held in an artistic spirit on this coming Friday, July 20. First, there will be an exhibition of the artwork by the author of the interior, architect Jan Špaček, called „Photogenic Aspects of the Arhitecture.“ This will be followed by the performance of Brno’s D.J. Michal Pešina, and the evening will conclude with the unique, semi–acoustic concert of much–anticipated band Navigators that is recently considered the top of the Czech funky show business.

For more information contact:

Vladimír Jurina
Plzeňský Prazdroj
p: +420 724 617 886

Notes for editors:

• Plzeňský Prazdroj Inc. and the Town of Plzeň are long-time partners in the field of marketing cooperation in tourism. Founded on the Declaration of Mutual Cooperation, Plzeňský Prazdroj Inc supports many cultural events in Pilsen, and the Town of Plzeň is a traditional co-organiser of Pilsner Fest.
• With its total sale of nearly 9.9 million hectolitres during the calendar year of 2011 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
• Plzeňský Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio
• SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.

Brno