A novelty in statistics; Radegast index will measure the activity and dedication of players.

Statistics are very popular with hockey fans. So far, some parameters have been missing: tracking how much a player fights, fall into shots, or tries to avoid hard body-collisions. And that is the goal of the Radegast Index.

„Fans want to see players maximally engaged, fighting hard, and willing to sacrifice themselves for the team. Now, these parameters are measurable and fans will have a chance to compare them. It is possible that players who do not statistically dominate in the current Canadian Evaluation Method will be on the top of the Index because they work very hard for their teams,“ said Karel Kraus, marketing manager of the Radegast brand.

Radegast Index will be a component of official extra league statistics, and it will be continuously publicised together with other tracked parameters at www.hokej.cz. Radegast also plans to award the best players on a continuous basis as well as to reward the best overall player at the end of the extraleague season.

Notes for editors:

• Radegast beer brewery, one of the most modern beer breweries in the Czech Republic, produces beer since 1970.
• Radegast brewery is a member of the biggest Czech beer brewing company Plzeňský Prazdroj, Inc. Since 1999.With its total sale of nearly 10 million of hectoliters during the calendar year of 2011 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
• Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
• SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as premium local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

Contact:

Vladimír Jurina
Plzeňský Prazdroj
+420 724 617 886

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