Radegast is celebrating a unique success

„The Olympic Games among beer competitions“ – that is what they call the American beer prize World Beer Cup awarded in the USA every two years. This year, Radegast Premium ruled the category of pilsner type beers competing with 53 other samples from all around the world. The Gold Medal is heading to Nošovice. The World Beer Cup took place for the 10th time this year. In 2004, Radegast took home the Bronze.

„It is a great success for our beer. All Moravians should be proud. Radegast has stood apart from all other beers for its quality of bitterness for more than 40 years. I am pleased that its taste has its fans beyond Moravian borders. We are very proud of the Gold Medal but the most important recognition to us is that from Czech and Moravian beer lovers,“ said Ivo Kaňák, manager of the Radegast brewery.

With the Gold Medal from the World Beer Cup, Radegast achieved the „hat-trick“ of important beer prizes among lagers. In March, an expert jury awarded it a Silver Medal at the Pivex home competition and last year, it won the European Silver Medal at the European Beer Star.

Notes for editors

• Radegast brewery has been making beer since 1970. The beer became popular thank to its typical strong bitterness. Currently, Radegast brewery is a part of Plzeňský Prazdroj Comp.
• With its total sale of nearly 9.7 million of hectolitres during the calendar year of 2013 (including licensed productions abroad) and with its export to more than 50 countries worldwide, Plzeňský Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of the Czech beer.
• Plzeňský Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
• SABMiller plc is one of the most significant world beer companies with 70 thousand employees in 75 countries around the world. It offers more than 200 beer brands, including world renowned brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Grolsch, as well as important local brands such as Aguila (Columbia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia), and Tyskie (Poland).

Contact:

Kateřina Krásová

Plzeňský Prazdroj

+420 724 617 219

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