PLZEŇSKÝ PRAZDROJ INCREASES PRICES BY 4 % ON AVERAGE

The Plzensky Prazdroj company has announced that it will increase the prices of its products with effect from 1 November 2008. This price increase is part of regular annual review; it has been held as low as possible and will be an average 4 %.

“The prices of raw materials have increased dramatically over last years. Due to our determination to bring all consumers the best by never compromising on the quality of our beers we have done utmost to hold the price increase to only 4 % on average.”
says Mike Short, Managing Director of Plzensky Prazdroj.

Additional Information:

• The cost of one tonne of malting barley has increased by more than one third against the previous year. Compared to the situation two years ago, the price has gone up by nearly two thirds.
• The cost of Czech hops is almost double that of the previous year and it is expected to continue increasing.
• The last time Plzensky Prazdroj increased prices was in November 2007. Then the prices were raised by 6 % on average.

Contact:

Jiri Marecek

Spokesperson

+420 724 617 219

Notes for editors:

• With total sales of over 10.9 million hectolitres in the calendar year 2007 (including licensed production abroad) and exports to more than 55 countries around the world, Plzensky Prazdroj, a. s., is the leading beer producer in the Czech Republic and the largest exporter of Czech beer.
  Pilsner Urquell, Gambrinus, Radegast, Velkopopovicky Kozel and the non-alcoholic beer Radegast Birell
  are the main beer brands of Plzensky Prazdroj in the Czech Republic.
• Within the Czech Republic, Plzensky Prazdroj makes beer in three breweries – the Plzen Brewery, Radegast Brewery and Velke Popovice Brewery. There are thirteen sales and distribution depots which deliver the beer to their respective regions in the Czech Republic. 
• Plzensky Prazdroj, a. s. is a member of the global group SABMiller plc., the world's second largest brewer which has brewing interests or distribution agreements in over 60 countries across six continents. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.

Pilsen