Start your career at Prazdroj

I'm in charge of internal audit, controls and fraud investigations at Prazdroj. But colleagues don't need to be afraid of me! I always aim for cooperation. Originally, I joined Prazdroj as a member of the Finance team. At that time, the entire department was undergoing a re-design which interested me. I also worked for the mother company in the United Kingdom for 2 years as part of my career development. Nevertheless, I've been working in my current position 10 years. What I see as the biggest challenge is the complexity of our processes.

I joined Prazdroj in 2018, specifically its Commercial Excellence Department, where I led the Project Team after a few years. Thanks to the opportunities the company offers, I decided to make a change, and transferred to the Human Resources Department, specifically learning and development, where I lead a team of commercial skills trainers who help teams to be one step ahead at all times. What I appreciate most is the enthusiasm of my colleagues, the open environment and space for fun and constructive discussions.

I came to Prazdroj from the film industry. I started as a Brand Specialist for Excelent, and honestly, I didn’t know much about brand marketing. Fortunately, Prazdroj is quite flexible in this, and when you don’t know something, you always get room to learn. I rotated (changed positions) from the beer segment to ciders, where we launched a new Frisco flavour - Strawberry Daiquiri, new Kingswood flavour - Apple Sec, as well as a completely new brand / category - Viper Hard Seltzer. I hate FOMO, especially in the world of social networks, so the next logical step was joining the digi team. From my current position, I mostly take care of digital campaigns across our brands in Czechia and Slovakia. I'm often in contact with influencers and I attend ad shoots or festivals where we create further content for brands.