Start your career at Prazdroj

I had my first experience with Prazdroj when I was 16. When I was looking for a temporary student job, I found out about a possibility of being a merchandiser, which was my first position. After finishing my studies, I succeeded in a selection procedure for a sales representative. Being a sales representative of Plzeňský Prazdroj in Czechia is for me like running a pizza place in Italy - it's an honour and needs responsibility. My customers included managers of supermarkets, owners of retail stores, then managers of restaurants in the ON Trade channel (including pubs and restaurants). As Junior Activation Manager in the Trade Marketing department, I’m in charge of communication and support of individual brands in the ON Trade segment. My job includes development of innovative POSM, communication of quality drawing and digitization of customers and consumer activities.

I started to work for Prazdroj in March 2020 when Covid closed my previous employer - Roxy Club, where I worked as PR and Marketing Specialist. Since then, Kozel has been fulfilling my work ambitions and my fridge. I love the relaxed and fairy-tale village world in which our TV spots often take place. And shooting an ad was one of the most extraordinary experiences for me. Of course, Olda the goat had to be there. As a Brand Specialist, I’m always learning new things. Not two days have been the same since I started to work here. What I like about Prazdroj, on top of the atmosphere and company events, is its approach towards employees. I like being part of a brand which is popular far beyond the Czech border.

I came to Prazdroj from the film industry. I started as a Brand Specialist for Excelent, and honestly, I didn’t know much about brand marketing. Fortunately, Prazdroj is quite flexible in this, and when you don’t know something, you always get room to learn. I rotated (changed positions) from the beer segment to ciders, where we launched a new Frisco flavour - Strawberry Daiquiri, new Kingswood flavour - Apple Sec, as well as a completely new brand / category - Viper Hard Seltzer. I hate FOMO, especially in the world of social networks, so the next logical step was joining the digi team. From my current position, I mostly take care of digital campaigns across our brands in Czechia and Slovakia. I'm often in contact with influencers and I attend ad shoots or festivals where we create further content for brands.